ASICS Regent Street

by | Aug 10, 2021 | Blog

Multiplay had been tasked with the design and build of a unique warped wall for a special project in Regent Street, London.

The enquiry first came in via a marketing company (Ear To the Ground) that had requested the build of equipment for their client ASICS. Their design team had brainstormed and came up with a range of ideas for the event. Multiplay’s engineering team liaised with Ear to the Ground to determine what designs were possible to engineer and manufacture within the 6 week time constraint.

The event was not a typical activation that would include setting up for a period of time and then take down. ASICS were running 3 activations over 8 weeks, one Sunday every 4 weeks:

Sunday 21st July
Sunday 18th August
Sunday 15th September

The first activation was to be held after their infamous ASICS London 10k run, outside their flagship store on one of the busiest roads in London – Regent St.

Once the final idea of a double lane warped wall was decided upon, Multiplay’s manufacturing and engineering team began the task of building it. Our install team arranged a site visit to make sure there were no hidden surprises on set up day.

The warped wall had to be designed and constructed in sections, in a fashion that was easily built up and taken down at the beginning and end of each event. There was only a small window of 1.5h to put up and take down the ninja wall. Multiplay then had to store the warped wall between the event dates.

Further to the design, manufacture and install of the wall, we provided a qualified member of staff to ensure the safe operation of the wall by staff and the public.

Our client made 2 visits during the construction stage at our factory to see how the project was progressing and to check if they needed to make any changes. Their final visit was to test the warped wall in person before it was used by the public.

Multiplay’s team managed to deliver the wall on time, even with some additional changes the client wanted to make at the 11th hour – adding a bell, graphics and small tweaks.

Both Ear to the Ground and ASICS were extremely happy with the end product and the warped wall was a huge success at the event.

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